Make it stand out.

We were commissioned to create a corporate identity package for The Gardens at Rhinebeck - a luxurious condominium project, located in historic Rhinebeck, New York. The project consisted of 76 condominium units along with an existing clubhouse.

The Gardens are set amidst meadows and ponds enjoying an ideal location home to the Ruby-throated Hummingbird (ubiquitous in the state of New York) which is the only species of hummingbird in North America that breeds east of the Great Plains. The tiny bird can fly non-stop for more than 1,200 miles. It is small, elegant, distinctive and perfectly formed - rather like the new condos at Rhinebeck.

We used the Hummingbird symbol as it is iconic, representing the brand's personality through its metaphoric or symbolic values of elegance and perfection which contributes to its recognition rate.

The dramatic awe-inspiring individuality of the Hummingbird was the inspiration for the new brand identity.

The design aims to capture both the iconic physical personality of the bird as well as the natural emotional feeling of this beautiful species.